711otto

From the heart of Clayton County on the Southside of Atlanta, 24-year-old artist 711otto is carving a name for himself in the music and fashion industries with raw talent, relentless ambition, and an inspiring story of self-discovery.

711otto’s biggest inspiration stems not from easy wins, but from moments of failure and hardship. “When I fail or feel like I lost it, overcoming those moments gives me a burning desire to keep going,” he says. “It’s like I’m racing myself to get faster every time.” That mindset has helped him push through the noise and pressure of an industry that often rewards conformity over authenticity.

Navigating the music industry hasn’t been easy. From figuring out how to build genuine relationships to finding the right moments to speak and move, 711otto has faced the same walls many young creatives run into. But instead of folding under the pressure, he embraced vulnerability. By being open with his emotions and connecting deeply with his supporters, he’s built a brand that’s more than music—it’s about meaning.