George Pareti: Building New Chicago through ForTheYouth
Currently 22 years old, George Pareti is the founder of ForTheYouth (@fortheyouthig) (@ftychicago) — a platform empowering the next wave of artists, entrepreneurs, and cultural disruptors. With roots in Chicago and Milwaukee, George has carved out a reputation as a connector and visionary who knows how to bring underground voices to the forefront. His work blends storytelling, marketing, and event curation into a powerful formula that not only spotlights rising talent but also builds authentic communities where creativity thrives.
What sets George apart is his ability to move seamlessly between roles — journalist, content creator, event organizer, and brand builder. Whether he’s organizing packed-out local shows, crafting viral campaigns, or interviewing emerging NEW CHICAGO artists such as Thirteendegrees, kels!, Strxtch MondoHardy, Fuego Baine, Okdeazy and many more. George approaches every project with a balance of artistry and strategy. For him, ForTheYouth is more than a platform; it’s a movement that bridges gaps between culture and commerce, giving young people the tools, visibility, and confidence to take ownership of their stories.
NEW CHICAGO is a movement. It’s the rise of a new generation of Chicago artists, brand owners, and creators who are reshaping what the city stands for. Instead of being defined by old narratives—politics, violence, or industry—NEW CHICAGO shines a light on youth, creativity, and community. It’s the underground music scene selling out shows, the independent brands and designers setting trends, the videographers, photographers, and platforms documenting culture in real time. It’s the fusion of drill, alternative hip-hop, and experimental sounds. It’s streetwear made in basements, art popping up on walls, and studios in neighborhoods that never had them before. It’s a declaration: Chicago is not just history—it’s the future.
George’s vision extends beyond Chicago and Milwaukee — he sees ForTheYouth as a global hub for youth-driven innovation. His projects capture the energy of a generation hungry for expression, collaboration, and change. George is building something bigger than himself: a legacy of empowerment. At the core of his journey is a belief that every artist, entrepreneur, and dreamer deserves to be heard. By amplifying voices that often go overlooked, George Pareti is shaping the future one voice at a time.
