Live Panel at Hotel Zachary
On Monday, June 8, ForTheYouth joined Justin Hoot of Someoddpilot and Ben Moskow of Real Ones for “Post-Social Music Marketing Strategies,” a free live panel event presented by Dynasty Podcasts at Hotel Zachary in Chicago.
The conversation centered on a question many artists and creatives are facing right now: what happens when social media is no longer enough?
In an era where algorithms shift constantly, attention spans move quickly, and artists are expected to become full-time content machines, the panel explored how musicians can build real momentum beyond traditional social platforms. Instead of relying only on posts, reels, and viral moments, the discussion focused on long-term strategies such as live events, community-building, email marketing, analog promotion, partnerships, and more intentional ways to connect with an audience.
ForTheYouth’s very own George Pareti brought a youth-culture perspective to the conversation, speaking from his experience building community around emerging artists through interviews, live shows, media coverage, and grassroots activations. The platform has become known for spotlighting the next generation of Chicago and Midwest creatives, making its voice especially relevant in a conversation about where music marketing is headed next.
The event also highlighted the importance of artists owning their audience. While social media remains a powerful discovery tool, the panel emphasized that creators should not depend entirely on platforms they do not control. Email lists, in-person events, direct fan relationships, local partnerships, and consistent storytelling can all help artists build something more sustainable than a single viral post.
For ForTheYouth, the panel represented another step in its larger mission: helping young artists and creatives understand not only how to get attention, but how to turn that attention into a real movement. As the music industry continues to change, conversations like “Post-Social Music Marketing Strategies” show that the future will belong to artists who can build community, tell their story, and connect with people beyond the feed.