Before making beats, Sunny spent years working as an audio engineer, recording and mixing music for artists around Milwaukee. After a while, he decided to try producing his own music. That decision led to "There It Is," with 414BigFrank, which introduced audiences across the country to Milwaukee's music culture.
That same year, Sunny teamed up with Run Along Forever to release This Ain't High School, a 10-track project that brought together a wide range of artists from Milwaukee's music scene. Released on July 18, 2025, the tape features appearances from 414BigFrank, Lil Sinn, vonn!, TTG Rio, kill.dawn, Selwyn, subsad, LIL JUL, BRISTACKZ, and AyooLii. Later on, he also teamed up with BigFrank for the mixtape If U Ain't First.
This Aint High School reflects something that has become increasingly important to Milwaukee's music scene, collabs. Through Run Along Forever, Sunny has been able to work alongside artists and creatives who are building their careers while helping bring more attention to the city as a whole.
Sunny has also remained connected to Milwaukee's musical roots. Growing up listening to artists like Munch Lauren and Bankhead, he developed an appreciation for the city's production styles and the dance culture surrounding them.Although his work has helped popularize Milwaukee's signature sound, he's been clear about recognizing the generations of artists who came before him.
Beyond producing, Sunny has continued bringing Milwaukee artists together through live events, including September 2026's Library Show at Milwaukee's Central Library alongside 414BigFrank, AyooLii, Sabbath, Lightris & Sero, DJay Mando, and others. Sunny Lou is becoming one of the people documenting, connecting, and pushing forward Milwaukee's current generation of artists.
Outside the studio, Sunny has continued working in other areas of Milwaukee's community. Alongside his music career, he has worked as a boxing instructor at Dropout Fight Club and pursued graduate studies in marketing at the University of Wisconsin–Milwaukee. His background in entrepreneurship and marketing also offers an interesting perspective on how he's approached releasing and promoting music. Rather than depending entirely on traditional marketing campaigns, Sunny and his friends have consistently used short-form videos, dancing, and their own personalities to build interest around records.
The success of "There It Is" is a clear example. Much of the song's visibility came from videos of the artists and their friends dancing and having fun, rather than an expensive promotional rollout. As Milwaukee continues gaining attention, Sunny has expressed interest in working with artists outside his hometown. In a recent interview with Shepherd Express, he discussed wanting to collab with five to ten artists from other cities, introducing them to Milwaukee's production style and potentially bringing the sound into entirely new markets.